- cross-posted to:
- world@quokk.au
- cross-posted to:
- world@quokk.au
The Chinese-owned shopping platform has fallen from third to tenth place among Denmark’s most-used online stores, while second-hand marketplace Vinted is gaining ground.
Temu has lost significant ground among online shoppers in Denmark over the past year.
In the third quarter of 2025, the Chinese-owned platform was the third most popular online store among Danish consumers. A year later, it has fallen to tenth place, according to the latest E-commerce Tracker from the Confederation of Danish Industry (DI).
The quarterly survey, conducted by research company Epinion, asks Danish consumers where they made their most recent online purchase.
…
While Temu is losing popularity, second-hand marketplace Vinted remains Denmark’s second most-used online shopping platform.
Bilberg said the result reflects a broader shift towards buying used goods.
“This aligns with the trend we are seeing both in Denmark and globally, where consumers are buying more second-hand,” she said.
Consumers are increasingly concerned about climate, looking for unique products and trying to make their money go further as everyday expenses remain high, she added.
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Could this be related tot the increased import taxes in the EU? They increased the taxes on small individual items (previously exempt) from outside the EU which drastically increases prices of items bought from Temu and Aliexpress. I recently looked for some Zigbee sensors on AliExpress and it was significantly more expensive than before (but still much cheaper than the dropshippers in the EU).
2026-06-30 | EU ends tax loophole exploited by SHEIN, Temu, and Aliexpress
Yes, it seems so. Just posted a report on that a few minutes ago: https://feddit.org/post/37474036
Isn’t this just a recession indicator? Second hand rather than new? Or is this the fancy kind of second hand?
There is no indication for a recession in Denmark.
I’d guess it’s the new tariffs making the previously very cheap purchases no longer that cheap
Also people like my neighbor finally figured out that they don’t save any money if they throw away everything after 4-8 weeks.
Maybe it’s a fad like it was in the 70s and 90s.
The current fashion for young people is vintage, recycled or unique items.
Generally consumers are more quality minded too. I suppose the Temu/Shein influx made people more conscious of their consumption or something.
New regulations also ban companies from discarding surplus textile products, so basically everyone from politicians, consumers and companies are working to kill fast fashion.
It’s not recession. The second hand stuff is more expensive than Temu. Quality costs.
Compared to Temu, I guess you could call Vinted - or pretty much any shop - fancy.
Vintage clothing can certainly be in fashion, has been in the past in not-so-recent years in the US.
thinks
I’d guess that one indicator as to whether it’s fashion or economics driving it might be whether the clothing is visibly and obviously from an earlier period, probably many years earlier (like…the wearer wants to highlight that they are wearing vintage clothing) or whether people are mostly buying stuff that is pretty recent and looks similar to current stuff (to make it non-obvious).
EDIT: I was gonna guess that it might be EU de minimis changes. The US did so as well, and I understand that it had a similar effect on Temu. Reading the article, it does reference them before talking about used stuff.
With de minimis exemptions, a foreign retailer that sells and ships directly low-value packages can avoid tariffs. The idea behind the exemption is that you don’t want to have very high transaction costs. But…it also disadvantages the pair of traditional bulk importers and domestic retailers, who do have to pay tariffs.
If it is de minimis ending, I’d expect that it is the economic side driving it, but that it wouldn’t indicate a recession, as it’s indicating a reduction in supply of new goods at a given price, not demand.
Some second hand is cheaper but you also get a lot of people that want to maximise their earnings on selling their stuff, and often I see prices at above 90% of the new price.
It’s more popular to buy things second hand because of lower climate impact. And then Temu (and other non-EU sellers) are hit with high import fees that make all the small shipments not worth it.
You should read the article, it’s not that long.
I did read it, but it didn’t answer my question, which is why I asked.
Okay, I guess I just read your comment/question as if you just guessed on a reason. I read the article as it’s just these reasons and not so much other things. But to go into the seasonal question, I doubt that as the drop is over a year.
Sorry for being snappy.
