I think there is some rule for US grocery store products they have to label them “Wyngz” instead of “Wings”. Restaurants seem to be allowed to call them whatever they want though.

Brand is already dying anyways. I’m not sure what their place is in the current world; they don’t have the same kid appeal as McD or BK. They used to market the burgers but there’s newer chains with better fast food burgers now. I guess they’re still notable for chili and frosties? I don’t have high hopes for a hedge fund turning things around, but I think they do need to overhaul their image and find something to market that other fast food doesn’t do better.